VW Military and First Responder Program

VW MILITARY & FIRST RESPONDER PROGRAM

We are proud to offer you and your family $500 bonus cash on eligible new Volkswagen vehicles

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The VW Military & First Responder Offer is available to the following individuals and members of their household:

  • Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve)
  • U.S. Military Veterans
  • U.S. Military Retirees
  • First Responders: Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedics

Eligible customers must meet the following conditions at the time of purchase:

  • Completed and signed Military & First Responder Claim Form

Customer Proof of Eligibility

  • Military: Leave and Earnings Statement (LES), Military ID Card
  • First Responder: Department-issued ID

$500 Military, Veterans & First Responders Bonus For qualified Military, Veterans, and First Responders with required documentation when purchasing or leasing a new, unused vehicle Volkswagen of America, Inc. will apply a $500 Military and First Responders Bonus for qualified active duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who lease or finance the purchase of a select new, unused Volkswagen model (excludes Golf R) through participating dealers from January 3, 2025 to January 5, 2026. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward lease or finance contract and is not redeemable for cash. Bonus cannot be redeemed on Fleet and Dealership Sale vehicles. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See your participating Volkswagen dealer for details or, for general product information, call 1-800-Drive-VW. ©2025 Volkswagen of America, Inc.



Shop New Inventory + Apply For Financing +

The VW Military & First Responder Offer is available to the following individuals and members of their household:

  • Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve)
  • U.S. Military Veterans
  • U.S. Military Retirees
  • First Responders: Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedics

Eligible customers must meet the following conditions at the time of purchase:

  • Completed and signed Military & First Responder Claim Form
  • Customer Proof of eligibility:
  • Military: Leave and Earnings Statement (LES), Military ID Card
  • First Responder: Department-issued ID

We're sorry, availability of some equipment, options or features may be limited due to global supply issues affecting the auto industry. Please be sure to verify that the vehicle you purchase includes all expected features and equipment.