Returning Volkswagen owners may be eligible for a $1,000* Loyalty Bonus toward the purchase or lease of select new 2017 models. Excludes #PinkBeetle Convertible models.*For an individual or immediate family member residing at the same address as the individual (proof of residency required) who currently owns a model year 2001 or newer Volkswagen vehicle (proof of ownership/registration is required). Limit one incentive per eligible VIN. Volkswagen of America, Inc. will pay a $1,000 Loyalty Bonus toward the purchase or lease of select new, unused 2017 VW models. Excludes #PinkBeetle Convertible models. No trade-in required. Offer is non-transferable. Loyalty Bonus must be applied toward customer lease or purchase and is not redeemable for cash. Incentive paid to dealer and requires dealer participation. May not be combined with Volkswagen Fleet Incentives, Conquest, or other Loyalty programs. Corporations, companies, businesses, and dealerships, fleet leasing, fleet management or dealer-affiliated fleet companies are not eligible. Offer ends March 31, 2017.